Toymora is more than just a toy store — it's a world of wonder crafted to inspire joy, growth, and connection. We believe toys are not just objects — they are invitations to explore, to dream, to create. Whether you're shopping for a giggling toddler, a curious 8-year-old, or a nostalgic adult rediscovering childhood magic, Toymora is the place where every box hides a new world waiting to be opened. Founded on the idea that play is essential — not optional — we’ve built Toymora as a safe, joyful, and trusted space for families across New Zealand and Australia. Our mission is to connect kids to real, enriching play experiences in a world that too often pushes them toward screens and noise. At Toymora, we slow things down — and bring imagination to the front.
What sets Toymora apart is our obsession with meaningful play. Every toy in our collection is carefully chosen to bring something real into a child's world — whether that’s laughter, concentration, cooperation, or sheer delight. From eco-conscious wooden building sets to intricate science kits, we curate for purpose, not for volume. We understand that toys are more than fun — they’re the tools of early discovery. That’s why our store isn’t just a marketplace. It’s an experience. A space where parents can trust, children can dream, and educators can find powerful resources for learning. From the moment you land on our homepage to the second your parcel arrives — Toymora makes shopping feel like magic again.
We believe that the best education doesn’t come in a classroom — it comes on the floor, surrounded by blocks, shapes, colors, and questions. Toymora specializes in toys that develop cognitive, motor, and emotional skills through natural discovery. Whether it’s balancing pieces on a wooden crane, decoding a puzzle box, or pretending to be a vet for a day, our toys help build brains while sparking joy. We categorize our learning toys not just by age, but by skill focus — so whether your child is a builder, a thinker, a mover, or a talker, you’ll find something perfectly matched to them.
While technology can be useful, we think the best play is screen-free, social, and sensory. That’s why Toymora champions unplugged play. We highlight toys that invite kids to look up, use their hands, ask questions, and tell stories. From cardboard forts to role-play costumes, everything we stock is designed to activate, not distract. Our philosophy is simple: batteries might run out, but imagination is endless. And nothing makes us prouder than hearing that a child played with a Toymora product for hours — without a single beep, buzz, or pixel.
At Toymora, our shelves are full of tactile treasures — from plush dinosaurs and wooden cash registers to marble runs and kinetic sand kits. Each product is tested for durability, safety, and smile factor. We avoid disposable trends and seek out the toys that last: through teething, tantrums, growth spurts, and sibling squabbles. And yes — we carry “big wow” toys too. Ride-on unicorns, DIY slime labs, folding play kitchens — because sometimes play needs to be loud, bold, and unforgettable. But even then, it’s rooted in hands-on magic.
Crafted for Curious Kids, Thoughtful Parents, and Lifelong Dreamers
— Pressed for time? Our staff-curated gift guide highlights sure-win toys by age, interest, and occasion. No guesswork. No stress.
— Future engineers, biologists, and coders welcome. Our STEM collection is built to challenge and excite growing minds — all without turning into homework.
— Play kitchens, vet kits, superhero cloaks, and fairy gardens. Give kids the tools to build their own story — with costumes, props, and imagination.
— Creativity begins here. From watercolor sets and origami kits to beading trays and sewing starters — we have everything for tiny makers and future artists.
— Run, jump, splash, launch. Our range of outdoor toys helps kids burn energy while exploring their backyard worlds — safely and joyfully.
— Some toys never go out of style. We carry updated versions of classics like stacking rings, wooden trains, plush animals, and shape sorters — built to last a generation (or two)..
Because we don’t sell noise and plastic — we sell joy, curiosity, and creativity. Parents come to us for help picking their child’s first ever toy. Teachers come to us for classroom inspiration. Kids come to us because everything on our shelves feels like it was made just for them. We’re not just a store. We’re a partner in growing up — and we take that role seriously. Every product is reviewed by our team of real parents, educators, and play specialists. We test for safety, challenge level, attention span, and most of all — fun.
Read MoreWe’re proud to be the go-to toy source for thousands of families, schools, and gift-givers. Our inventory isn’t the biggest — it’s the best. Every item on our shelves is there for a reason, with a purpose behind the play. We aim to surprise. To delight. And to deliver toys that parents feel good about giving — and kids never want to put down.
Over 1,500 reviews from families who’ve found joy in Toymora. We ship fast, we gift-wrap beautifully, and we always include a little extra magic in the box. Whether you're in Auckland, Brisbane, or the Outback — Toymora brings play right to your doorstep.
"It’s the first toy store where I’ve actually had fun shopping. Everything feels thoughtful. You can tell this place was built by people who love kids."
"I ordered five birthday presents in one sitting, and every kid LOVED their gift. Bonus: not a single piece of plastic packaging."
Former primary school teacher turned toy curator. Emma believes childhood should be wild, creative, and screen-free. She picks every toy with her own four kids in mind.
A globetrotter and father of twins, Ravi scours toy fairs and artisan studios around the world to find the next big thing in little hands.
Runs our blog, reviews every toy with her two “in-house testers,” and creates buying guides for overwhelmed families.
He packs every box like it’s going to his own niece or nephew — and he never forgets the gift tag. Master of bubble wrap and bows.